Introduction to NotebookLM
Google’s NotebookLM is a free AI tool that enhances your notes, documents, or online sources. It identifies fresh ideas and connections within your research, helping you streamline your marketing strategy.
Getting Started with NotebookLM
- Go to notebooklm.google.com and sign up—it’s free during the beta period.
- Upload up to 50 documents into a “notebook” (collection) of sources, creating up to 100 notebooks for different topics.
- Supported file types: PDFs, Google Docs, or text.
- Each notebook features a “noteboard” where you can save AI responses, key passages, and notes as you interact with the AI.
- New accounts include sample notebooks to explore. Try a few queries to experience how it works.
Tip: Keep original writings separate from research sources. This distinction helps in tracking sources more easily.
Example: Create notebooks for different categories: one for your pitch, another for blogs and YouTube content, and one for industry news. This organization improves AI analysis clarity.
5 Ways To Use Google’s Notebook LM In Marketing & Sales
1. Mix Multiple Blogs Into Industry Podcasts
NotebookLM quickly transforms ideas into polished content, allowing you to create an entire podcast series from existing blog posts around a content theme. Upload industry topics, product updates, or past content, and prompt NotebookLM to turn these into blog posts, podcasts, or presentations.
2. Iterate From What Did or Did Not Work in Sales Calls
Sales calls contain valuable insights about effective communication. Upload call transcripts into NotebookLM and ask it to analyze successful versus unsuccessful calls, uncovering language patterns that resonate with customers. Use this analysis to refine your sales pitches and share top strategies with your team.
3. Curate and Generate Newsletter Content
NotebookLM can generate newsletter content by analyzing both your notes and industry news. Upload reports, articles, or other relevant materials, then prompt NotebookLM to summarize key insights for your newsletters.
4. Learn from Successful Ad Campaigns In Your Niche
For marketers new to ad campaigns, NotebookLM analyzes successful ads in your industry to uncover effective headlines, value propositions, and call-to-action phrases. Collect high-performing ad samples and prompt NotebookLM to extract top techniques for creating high-converting ads.
5. Improve Customer Experience with Feedback Analysis
Customer feedback is invaluable for identifying improvement areas. Upload reviews, testimonials, or feedback data, and prompt NotebookLM to categorize insights by sentiment, themes, or product features, helping you make data-backed decisions that prioritize customer satisfaction.
6. Keep Your Team and Investors Updated
NotebookLM converts important documents into audio summaries, creating briefings perfect for on-the-go listening. Upload pitch decks, investor letters, or reports to get concise audio updates, streamlining information sharing.
How to Use Notebook LM to Make a Podcast
1. Sign In and Set Up
Create an account on NotebookLM and start a new notebook to begin uploading your source materials.
2. Add Source Documents
Upload up to 50 documents into each notebook. Supported formats include Google Docs, Slides, and YouTube video transcripts.
3. Organize Your Notebook
Navigate to the “Audio Overview” section in the Notebook Guide and click “Generate” to create an audio summary from your uploaded sources.
4. Generate Your Podcast
NotebookLM will process your content, extracting key points to create an audio overview, producing a podcast-ready audio file that captures essential ideas from your material.
Convert Notebook LM podcasts to videos and transcripts with Flowjin
With Flowjin, you can easily transform your NotebookLM podcast into shareable, engaging content.
Create short video soundbites from your podcast, get a complete transcript to repurpose in articles or posts, and receive auto-generated social media posts tailored for LinkedIn, Instagram, and Twitter.
For podcasts longer than 10 minutes, Flowjin uses AI to create multiple highlight clips, giving you a range of ready-to-share content without extra effort.
